Sweltering Summer Fashions — 2 Piece Shirt and Pants Suits for Men from Italsuit
As temperatures rise, Italsuit presents an unusual concept in men’s suits – cool pants and short sleeve shirt combos for the hottest months
LOS ANGELES, June 29, 2012 /PRNewswire/ –Ā Fashion goes year round. Even so, when the weather gets really hot, it’s hard to find a really nice suit that’s actually comfortable without an awful lot of air conditioning. The online site for fine Italian suits for men, Italsuit, has come to the rescue with a set of 2-piece short-sleeve shirt and pants sets sure to attract the right kind of attention — while keeping men cool and comfortable at parties and all kinds of dress-to-impress social events.
Currently on sale for the amazing bargain price of $59.00, these suits are available in a variety of summery colors including turquoise, sage, and pink. They may be purchased in a variety of designs, including matching shirts and pants and stripped tops with solid color bottoms.
Of course, even in summer time, more formal or flashy men’s suits are still sometimes required and Italsuit certainly has plenty of options. Italsuit options run the gamut of traditionally styled men’s suits made from the finest materials. We are delighted to be featuring a large number of suits made from super 100s wool and available in variety of classic colors, including charcoal, navy, olive, black, and, of course, brown.
On the other hand, conservative clothing may not be the thing for the really big time party events of a truly eventful summer. Italsuit is proud to feature a large number of more electric styles for the more adventurous consumer. New to our line are a new set of exciting shark skin suits that bring to mind a bygone time and place while also establishing an entirely contemporary feeling.
Following up on that retro-contemporary feeling for those who really like to play rough with expectations, Italsuit offers a full line of zoot suit. Very few clothing styles have as rich and complex a history as this particular style, which rocked rocked nightclubs in Harlem and the streets of Los Angeles during the early to mid-20th century. “Godfather,” “Untouchable” (Fedora), and derby hats are also available for men who want to keep the mid-summer sun off their head in classic style.
For those who prefer a more exotic lookĀ - and want to be a bit cooler in the hot weather — Mandarin collar men’s suits may be just the ticket. Made by hand from Super 150′s wool, these suits are certain to catch the eye of fashionistas of all stripes and bring a dash of Eastern flair to any occasion.
Whether Italsuit’s special shirt and pants two-piece suits are your preference, or if you are in the market for something more formal or elaborate, Italsuit is the online resource for you. For more information visit Italsuit at www.italsuit.com to make your selection from the best in Italian couture.
PR: Submitted by www.Cyberset.com
SOURCE Italsuit
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RELATED LINKS
http://www.italsuit.com
Article source: http://www.prnewswire.com/news-releases/sweltering-summer-fashions----2-piece-shirt-and-pants-suits-for-men-from-italsuit-160888475.html
Sweltering Summer Fashions — 2 Piece Shirt and Pants Suits for Men from Italsuit
As temperatures rise, Italsuit presents an unusual concept in men’s suits – cool pants and short sleeve shirt combos for the hottest months
LOS ANGELES, June 29, 2012 /PRNewswire/ –Ā Fashion goes year round. Even so, when the weather gets really hot, it’s hard to find a really nice suit that’s actually comfortable without an awful lot of air conditioning. The online site for fine Italian suits for men, Italsuit, has come to the rescue with a set of 2-piece short-sleeve shirt and pants sets sure to attract the right kind of attention — while keeping men cool and comfortable at parties and all kinds of dress-to-impress social events.
Currently on sale for the amazing bargain price of $59.00, these suits are available in a variety of summery colors including turquoise, sage, and pink. They may be purchased in a variety of designs, including matching shirts and pants and stripped tops with solid color bottoms.
Of course, even in summer time, more formal or flashy men’s suits are still sometimes required and Italsuit certainly has plenty of options. Italsuit options run the gamut of traditionally styled men’s suits made from the finest materials. We are delighted to be featuring a large number of suits made from super 100s wool and available in variety of classic colors, including charcoal, navy, olive, black, and, of course, brown.
On the other hand, conservative clothing may not be the thing for the really big time party events of a truly eventful summer. Italsuit is proud to feature a large number of more electric styles for the more adventurous consumer. New to our line are a new set of exciting shark skin suits that bring to mind a bygone time and place while also establishing an entirely contemporary feeling.
Following up on that retro-contemporary feeling for those who really like to play rough with expectations, Italsuit offers a full line of zoot suit. Very few clothing styles have as rich and complex a history as this particular style, which rocked rocked nightclubs in Harlem and the streets of Los Angeles during the early to mid-20th century. “Godfather,” “Untouchable” (Fedora), and derby hats are also available for men who want to keep the mid-summer sun off their head in classic style.
For those who prefer a more exotic lookĀ - and want to be a bit cooler in the hot weather — Mandarin collar men’s suits may be just the ticket. Made by hand from Super 150′s wool, these suits are certain to catch the eye of fashionistas of all stripes and bring a dash of Eastern flair to any occasion.
Whether Italsuit’s special shirt and pants two-piece suits are your preference, or if you are in the market for something more formal or elaborate, Italsuit is the online resource for you. For more information visit Italsuit at www.italsuit.com to make your selection from the best in Italian couture.
PR: Submitted by www.Cyberset.com
SOURCE Italsuit
Back to top
RELATED LINKS
http://www.italsuit.com
Article source: http://www.prnewswire.com/news-releases/sweltering-summer-fashions----2-piece-shirt-and-pants-suits-for-men-from-italsuit-160888475.html
Sweltering Summer Fashions — 2 Piece Shirt and Pants Suits for Men from Italsuit
As temperatures rise, Italsuit presents an unusual concept in men’s suits – cool pants and short sleeve shirt combos for the hottest months
LOS ANGELES, June 29, 2012 /PRNewswire/ –Ā Fashion goes year round. Even so, when the weather gets really hot, it’s hard to find a really nice suit that’s actually comfortable without an awful lot of air conditioning. The online site for fine Italian suits for men, Italsuit, has come to the rescue with a set of 2-piece short-sleeve shirt and pants sets sure to attract the right kind of attention — while keeping men cool and comfortable at parties and all kinds of dress-to-impress social events.
Currently on sale for the amazing bargain price of $59.00, these suits are available in a variety of summery colors including turquoise, sage, and pink. They may be purchased in a variety of designs, including matching shirts and pants and stripped tops with solid color bottoms.
Of course, even in summer time, more formal or flashy men’s suits are still sometimes required and Italsuit certainly has plenty of options. Italsuit options run the gamut of traditionally styled men’s suits made from the finest materials. We are delighted to be featuring a large number of suits made from super 100s wool and available in variety of classic colors, including charcoal, navy, olive, black, and, of course, brown.
On the other hand, conservative clothing may not be the thing for the really big time party events of a truly eventful summer. Italsuit is proud to feature a large number of more electric styles for the more adventurous consumer. New to our line are a new set of exciting shark skin suits that bring to mind a bygone time and place while also establishing an entirely contemporary feeling.
Following up on that retro-contemporary feeling for those who really like to play rough with expectations, Italsuit offers a full line of zoot suit. Very few clothing styles have as rich and complex a history as this particular style, which rocked rocked nightclubs in Harlem and the streets of Los Angeles during the early to mid-20th century. “Godfather,” “Untouchable” (Fedora), and derby hats are also available for men who want to keep the mid-summer sun off their head in classic style.
For those who prefer a more exotic lookĀ - and want to be a bit cooler in the hot weather — Mandarin collar men’s suits may be just the ticket. Made by hand from Super 150′s wool, these suits are certain to catch the eye of fashionistas of all stripes and bring a dash of Eastern flair to any occasion.
Whether Italsuit’s special shirt and pants two-piece suits are your preference, or if you are in the market for something more formal or elaborate, Italsuit is the online resource for you. For more information visit Italsuit at www.italsuit.com to make your selection from the best in Italian couture.
PR: Submitted by www.Cyberset.com
SOURCE Italsuit
Back to top
RELATED LINKS
http://www.italsuit.com
Article source: http://www.prnewswire.com/news-releases/sweltering-summer-fashions----2-piece-shirt-and-pants-suits-for-men-from-italsuit-160888475.html
Sweltering Summer Fashions — 2 Piece Shirt and Pants Suits for Men from Italsuit
As temperatures rise, Italsuit presents an unusual concept in men’s suits – cool pants and short sleeve shirt combos for the hottest months
LOS ANGELES, June 29, 2012 /PRNewswire/ –Ā Fashion goes year round. Even so, when the weather gets really hot, it’s hard to find a really nice suit that’s actually comfortable without an awful lot of air conditioning. The online site for fine Italian suits for men, Italsuit, has come to the rescue with a set of 2-piece short-sleeve shirt and pants sets sure to attract the right kind of attention — while keeping men cool and comfortable at parties and all kinds of dress-to-impress social events.
Currently on sale for the amazing bargain price of $59.00, these suits are available in a variety of summery colors including turquoise, sage, and pink. They may be purchased in a variety of designs, including matching shirts and pants and stripped tops with solid color bottoms.
Of course, even in summer time, more formal or flashy men’s suits are still sometimes required and Italsuit certainly has plenty of options. Italsuit options run the gamut of traditionally styled men’s suits made from the finest materials. We are delighted to be featuring a large number of suits made from super 100s wool and available in variety of classic colors, including charcoal, navy, olive, black, and, of course, brown.
On the other hand, conservative clothing may not be the thing for the really big time party events of a truly eventful summer. Italsuit is proud to feature a large number of more electric styles for the more adventurous consumer. New to our line are a new set of exciting shark skin suits that bring to mind a bygone time and place while also establishing an entirely contemporary feeling.
Following up on that retro-contemporary feeling for those who really like to play rough with expectations, Italsuit offers a full line of zoot suit. Very few clothing styles have as rich and complex a history as this particular style, which rocked rocked nightclubs in Harlem and the streets of Los Angeles during the early to mid-20th century. “Godfather,” “Untouchable” (Fedora), and derby hats are also available for men who want to keep the mid-summer sun off their head in classic style.
For those who prefer a more exotic lookĀ - and want to be a bit cooler in the hot weather — Mandarin collar men’s suits may be just the ticket. Made by hand from Super 150′s wool, these suits are certain to catch the eye of fashionistas of all stripes and bring a dash of Eastern flair to any occasion.
Whether Italsuit’s special shirt and pants two-piece suits are your preference, or if you are in the market for something more formal or elaborate, Italsuit is the online resource for you. For more information visit Italsuit at www.italsuit.com to make your selection from the best in Italian couture.
PR: Submitted by www.Cyberset.com
SOURCE Italsuit
Back to top
RELATED LINKS
http://www.italsuit.com
Article source: http://www.prnewswire.com/news-releases/sweltering-summer-fashions----2-piece-shirt-and-pants-suits-for-men-from-italsuit-160888475.html
Sweltering Summer Fashions — 2 Piece Shirt and Pants Suits for Men from Italsuit
LOS ANGELES, June 29, 2012 /PRNewswire/ –Ā Fashion goes year round. Even so, when the weather gets really hot, it’s hard to find a really nice suit that’s actually comfortable without an awful lot of air conditioning. The online site for fine Italian suits for men, Italsuit, has come to the rescue with a set of 2-piece short-sleeve shirt and pants sets sure to attract the right kind of attention — while keeping men cool and comfortable at parties and all kinds of dress-to-impress social events.
Currently on sale for the amazing bargain price of $59.00, these suits are available in a variety of summery colors including turquoise, sage, and pink. They may be purchased in a variety of designs, including matching shirts and pants and stripped tops with solid color bottoms.
Of course, even in summer time, more formal or flashy men’s suits are still sometimes required and Italsuit certainly has plenty of options. Italsuit options run the gamut of traditionally styled men’s suits made from the finest materials. We are delighted to be featuring a large number of suits made from super 100s wool and available in variety of classic colors, including charcoal, navy, olive, black, and, of course, brown.
On the other hand, conservative clothing may not be the thing for the really big time party events of a truly eventful summer. Italsuit is proud to feature a large number of more electric styles for the more adventurous consumer. New to our line are a new set of exciting shark skin suits that bring to mind a bygone time and place while also establishing an entirely contemporary feeling.
Following up on that retro-contemporary feeling for those who really like to play rough with expectations, Italsuit offers a full line of zoot suit. Very few clothing styles have as rich and complex a history as this particular style, which rocked rocked nightclubs in Harlem and the streets of Los Angeles during the early to mid-20th century. “Godfather,” “Untouchable” (Fedora), and derby hats are also available for men who want to keep the mid-summer sun off their head in classic style.
For those who prefer a more exotic lookĀ - and want to be a bit cooler in the hot weather — Mandarin collar men’s suits may be just the ticket. Made by hand from Super 150′s wool, these suits are certain to catch the eye of fashionistas of all stripes and bring a dash of Eastern flair to any occasion.
Whether Italsuit’s special shirt and pants two-piece suits are your preference, or if you are in the market for something more formal or elaborate, Italsuit is the online resource for you. For more information visit Italsuit at www.italsuit.com to make your selection from the best in Italian couture.
PR: Submitted by www.Cyberset.com
Article source: http://finance.yahoo.com/news/sweltering-summer-fashions-2-piece-213700796.html
Milan menswear splashes colour on grey times
MILAN |
MILAN (Reuters) – Menswear designers showcased colourful jackets, mid-thigh shorts and sockless loafers in Milan this week to impress men who need more than grey suits to shine in tough economic times.
The Milan fashion shows that ended on Tuesday brought fresh ideas to an industry starting to feel the pinch of the euro crisis.
Star shoemaker Ferragamo, renowned for its classic elegance, surprised the well-heeled audience at an all-white Milan stock exchange with models in coloured suits and sneakers.
Trend-setter Prada explored new coloured, geometric patterns and Roberto Cavalli swapped his signature animal prints for a butterfly theme.
A tribute to the sunny Italian summer came from Gucci, whose men looked like holidaymakers in watermelon, green and sky blue suits.
“My starting point was a blatant desire for colour to evoke summer,” said Gucci’s creative director, Frida Giannini.
Armed with new ideas, fashion executives shrugged off concerns about a slowdown in Europe as Asian shoppers continue to travel. But some acknowledged there were challenges ahead, even in the fast-growing Eastern markets.
“China is growing, but not uniformly. The southern coast for example is growing less than second- and third-tier cities,” Ferragamo CEO Michele Norsa said on the sidelines of the show.
Gianluca Brozzetti, chief executive of the Roberto Cavalli group, said store locations in China had become difficult to find and very expensive.
Italian fashion sales will fall 5.2 percent to 60.5 billion euros this year, industry estimates say, a small decline compared with the 15 percent drop during the 2009 crisis, but a blow to an industry that makes around 70 percent of its sales in Europe.
Medium-term industry forecasts suggest the global luxury sector will grow at between 7 percent and 9 percent this year, down from the double-digit figures seen in the past two years.
Asia-driven menswear, however, remains a safe spot for fashion firms. Consulting firm Bain Co estimates menswear sales will grow 14 percent a year, nearly double the pace of luxury womenswear.
REAL MEN
In Milan, fashion executives and designers put a brave face on the challenging times. Italian businessman Diego Della Valle called for “real men” to stand united against the crisis.
“We need normal, quality men. We need to act together for change,” the head of luxury shoemaker Tod’s said at the launch of “Italian portraits”, which featured pictures of self-confident businessmen in informal suits and leather loafers.
Italian fashion doyen Giorgio Armani created sporty jackets and pleated trousers for a new relaxed “American Gigolo” look that seduces with natural elegance. “Excess leads nowhere,” he said.
Glamorous fashion house Versace, however, shocked its audience with daring men in gladiator sandals and boxing belts. Trouser suits came with sleeveless jackets and metallic shirts – a theme also seen at British brand Burberry, where collars shone under the natural light flooding the catwalk.
It was up to celebrity designers Dolce Gabbana to bring glamour back down to earth, with more than 70 ordinary Sicilian men, all first-timers on the runway, modelling striped shirts amid rows of green cacti. (Reporting by Antonella Ciancio,; editing by Tim Pearce)
Article source: http://www.reuters.com/article/2012/06/27/uk-italy-fashion-menswear-idUSLNE85Q00X20120627
Milan menswear splashes colour on grey times
MILAN |
MILAN (Reuters) – Menswear designers showcased colourful jackets, mid-thigh shorts and sockless loafers in Milan this week to impress men who need more than grey suits to shine in tough economic times.
The Milan fashion shows that ended on Tuesday brought fresh ideas to an industry starting to feel the pinch of the euro crisis.
Star shoemaker Ferragamo, renowned for its classic elegance, surprised the well-heeled audience at an all-white Milan stock exchange with models in coloured suits and sneakers.
Trend-setter Prada explored new coloured, geometric patterns and Roberto Cavalli swapped his signature animal prints for a butterfly theme.
A tribute to the sunny Italian summer came from Gucci, whose men looked like holidaymakers in watermelon, green and sky blue suits.
“My starting point was a blatant desire for colour to evoke summer,” said Gucci’s creative director, Frida Giannini.
Armed with new ideas, fashion executives shrugged off concerns about a slowdown in Europe as Asian shoppers continue to travel. But some acknowledged there were challenges ahead, even in the fast-growing Eastern markets.
“China is growing, but not uniformly. The southern coast for example is growing less than second- and third-tier cities,” Ferragamo CEO Michele Norsa said on the sidelines of the show.
Gianluca Brozzetti, chief executive of the Roberto Cavalli group, said store locations in China had become difficult to find and very expensive.
Italian fashion sales will fall 5.2 percent to 60.5 billion euros this year, industry estimates say, a small decline compared with the 15 percent drop during the 2009 crisis, but a blow to an industry that makes around 70 percent of its sales in Europe.
Medium-term industry forecasts suggest the global luxury sector will grow at between 7 percent and 9 percent this year, down from the double-digit figures seen in the past two years.
Asia-driven menswear, however, remains a safe spot for fashion firms. Consulting firm Bain Co estimates menswear sales will grow 14 percent a year, nearly double the pace of luxury womenswear.
REAL MEN
In Milan, fashion executives and designers put a brave face on the challenging times. Italian businessman Diego Della Valle called for “real men” to stand united against the crisis.
“We need normal, quality men. We need to act together for change,” the head of luxury shoemaker Tod’s said at the launch of “Italian portraits”, which featured pictures of self-confident businessmen in informal suits and leather loafers.
Italian fashion doyen Giorgio Armani created sporty jackets and pleated trousers for a new relaxed “American Gigolo” look that seduces with natural elegance. “Excess leads nowhere,” he said.
Glamorous fashion house Versace, however, shocked its audience with daring men in gladiator sandals and boxing belts. Trouser suits came with sleeveless jackets and metallic shirts – a theme also seen at British brand Burberry, where collars shone under the natural light flooding the catwalk.
It was up to celebrity designers Dolce Gabbana to bring glamour back down to earth, with more than 70 ordinary Sicilian men, all first-timers on the runway, modelling striped shirts amid rows of green cacti. (Reporting by Antonella Ciancio,; editing by Tim Pearce)
Article source: http://www.reuters.com/article/2012/06/27/uk-italy-fashion-menswear-idUSLNE85Q00X20120627
Milan menswear splashes colour on grey times
MILAN |
MILAN (Reuters) – Menswear designers showcased colourful jackets, mid-thigh shorts and sockless loafers in Milan this week to impress men who need more than grey suits to shine in tough economic times.
The Milan fashion shows that ended on Tuesday brought fresh ideas to an industry starting to feel the pinch of the euro crisis.
Star shoemaker Ferragamo, renowned for its classic elegance, surprised the well-heeled audience at an all-white Milan stock exchange with models in coloured suits and sneakers.
Trend-setter Prada explored new coloured, geometric patterns and Roberto Cavalli swapped his signature animal prints for a butterfly theme.
A tribute to the sunny Italian summer came from Gucci, whose men looked like holidaymakers in watermelon, green and sky blue suits.
“My starting point was a blatant desire for colour to evoke summer,” said Gucci’s creative director, Frida Giannini.
Armed with new ideas, fashion executives shrugged off concerns about a slowdown in Europe as Asian shoppers continue to travel. But some acknowledged there were challenges ahead, even in the fast-growing Eastern markets.
“China is growing, but not uniformly. The southern coast for example is growing less than second- and third-tier cities,” Ferragamo CEO Michele Norsa said on the sidelines of the show.
Gianluca Brozzetti, chief executive of the Roberto Cavalli group, said store locations in China had become difficult to find and very expensive.
Italian fashion sales will fall 5.2 percent to 60.5 billion euros this year, industry estimates say, a small decline compared with the 15 percent drop during the 2009 crisis, but a blow to an industry that makes around 70 percent of its sales in Europe.
Medium-term industry forecasts suggest the global luxury sector will grow at between 7 percent and 9 percent this year, down from the double-digit figures seen in the past two years.
Asia-driven menswear, however, remains a safe spot for fashion firms. Consulting firm Bain Co estimates menswear sales will grow 14 percent a year, nearly double the pace of luxury womenswear.
REAL MEN
In Milan, fashion executives and designers put a brave face on the challenging times. Italian businessman Diego Della Valle called for “real men” to stand united against the crisis.
“We need normal, quality men. We need to act together for change,” the head of luxury shoemaker Tod’s said at the launch of “Italian portraits”, which featured pictures of self-confident businessmen in informal suits and leather loafers.
Italian fashion doyen Giorgio Armani created sporty jackets and pleated trousers for a new relaxed “American Gigolo” look that seduces with natural elegance. “Excess leads nowhere,” he said.
Glamorous fashion house Versace, however, shocked its audience with daring men in gladiator sandals and boxing belts. Trouser suits came with sleeveless jackets and metallic shirts – a theme also seen at British brand Burberry, where collars shone under the natural light flooding the catwalk.
It was up to celebrity designers Dolce Gabbana to bring glamour back down to earth, with more than 70 ordinary Sicilian men, all first-timers on the runway, modelling striped shirts amid rows of green cacti. (Reporting by Antonella Ciancio,; editing by Tim Pearce)
Article source: http://www.reuters.com/article/2012/06/27/uk-italy-fashion-menswear-idUSLNE85Q00X20120627
Milan menswear splashes colour on grey times
MILAN |
MILAN (Reuters) – Menswear designers showcased colourful jackets, mid-thigh shorts and sockless loafers in Milan this week to impress men who need more than grey suits to shine in tough economic times.
The Milan fashion shows that ended on Tuesday brought fresh ideas to an industry starting to feel the pinch of the euro crisis.
Star shoemaker Ferragamo, renowned for its classic elegance, surprised the well-heeled audience at an all-white Milan stock exchange with models in coloured suits and sneakers.
Trend-setter Prada explored new coloured, geometric patterns and Roberto Cavalli swapped his signature animal prints for a butterfly theme.
A tribute to the sunny Italian summer came from Gucci, whose men looked like holidaymakers in watermelon, green and sky blue suits.
“My starting point was a blatant desire for colour to evoke summer,” said Gucci’s creative director, Frida Giannini.
Armed with new ideas, fashion executives shrugged off concerns about a slowdown in Europe as Asian shoppers continue to travel. But some acknowledged there were challenges ahead, even in the fast-growing Eastern markets.
“China is growing, but not uniformly. The southern coast for example is growing less than second- and third-tier cities,” Ferragamo CEO Michele Norsa said on the sidelines of the show.
Gianluca Brozzetti, chief executive of the Roberto Cavalli group, said store locations in China had become difficult to find and very expensive.
Italian fashion sales will fall 5.2 percent to 60.5 billion euros this year, industry estimates say, a small decline compared with the 15 percent drop during the 2009 crisis, but a blow to an industry that makes around 70 percent of its sales in Europe.
Medium-term industry forecasts suggest the global luxury sector will grow at between 7 percent and 9 percent this year, down from the double-digit figures seen in the past two years.
Asia-driven menswear, however, remains a safe spot for fashion firms. Consulting firm Bain Co estimates menswear sales will grow 14 percent a year, nearly double the pace of luxury womenswear.
REAL MEN
In Milan, fashion executives and designers put a brave face on the challenging times. Italian businessman Diego Della Valle called for “real men” to stand united against the crisis.
“We need normal, quality men. We need to act together for change,” the head of luxury shoemaker Tod’s said at the launch of “Italian portraits”, which featured pictures of self-confident businessmen in informal suits and leather loafers.
Italian fashion doyen Giorgio Armani created sporty jackets and pleated trousers for a new relaxed “American Gigolo” look that seduces with natural elegance. “Excess leads nowhere,” he said.
Glamorous fashion house Versace, however, shocked its audience with daring men in gladiator sandals and boxing belts. Trouser suits came with sleeveless jackets and metallic shirts – a theme also seen at British brand Burberry, where collars shone under the natural light flooding the catwalk.
It was up to celebrity designers Dolce Gabbana to bring glamour back down to earth, with more than 70 ordinary Sicilian men, all first-timers on the runway, modelling striped shirts amid rows of green cacti. (Reporting by Antonella Ciancio,; editing by Tim Pearce)
Article source: http://www.reuters.com/article/2012/06/27/uk-italy-fashion-menswear-idUSLNE85Q00X20120627
Milan menswear splashes colour on grey times
MILAN |
MILAN (Reuters) – Menswear designers showcased colourful jackets, mid-thigh shorts and sockless loafers in Milan this week to impress men who need more than grey suits to shine in tough economic times.
The Milan fashion shows that ended on Tuesday brought fresh ideas to an industry starting to feel the pinch of the euro crisis.
Star shoemaker Ferragamo, renowned for its classic elegance, surprised the well-heeled audience at an all-white Milan stock exchange with models in coloured suits and sneakers.
Trend-setter Prada explored new coloured, geometric patterns and Roberto Cavalli swapped his signature animal prints for a butterfly theme.
A tribute to the sunny Italian summer came from Gucci, whose men looked like holidaymakers in watermelon, green and sky blue suits.
“My starting point was a blatant desire for colour to evoke summer,” said Gucci’s creative director, Frida Giannini.
Armed with new ideas, fashion executives shrugged off concerns about a slowdown in Europe as Asian shoppers continue to travel. But some acknowledged there were challenges ahead, even in the fast-growing Eastern markets.
“China is growing, but not uniformly. The southern coast for example is growing less than second- and third-tier cities,” Ferragamo CEO Michele Norsa said on the sidelines of the show.
Gianluca Brozzetti, chief executive of the Roberto Cavalli group, said store locations in China had become difficult to find and very expensive.
Italian fashion sales will fall 5.2 percent to 60.5 billion euros this year, industry estimates say, a small decline compared with the 15 percent drop during the 2009 crisis, but a blow to an industry that makes around 70 percent of its sales in Europe.
Medium-term industry forecasts suggest the global luxury sector will grow at between 7 percent and 9 percent this year, down from the double-digit figures seen in the past two years.
Asia-driven menswear, however, remains a safe spot for fashion firms. Consulting firm Bain Co estimates menswear sales will grow 14 percent a year, nearly double the pace of luxury womenswear.
REAL MEN
In Milan, fashion executives and designers put a brave face on the challenging times. Italian businessman Diego Della Valle called for “real men” to stand united against the crisis.
“We need normal, quality men. We need to act together for change,” the head of luxury shoemaker Tod’s said at the launch of “Italian portraits”, which featured pictures of self-confident businessmen in informal suits and leather loafers.
Italian fashion doyen Giorgio Armani created sporty jackets and pleated trousers for a new relaxed “American Gigolo” look that seduces with natural elegance. “Excess leads nowhere,” he said.
Glamorous fashion house Versace, however, shocked its audience with daring men in gladiator sandals and boxing belts. Trouser suits came with sleeveless jackets and metallic shirts – a theme also seen at British brand Burberry, where collars shone under the natural light flooding the catwalk.
It was up to celebrity designers Dolce Gabbana to bring glamour back down to earth, with more than 70 ordinary Sicilian men, all first-timers on the runway, modelling striped shirts amid rows of green cacti. (Reporting by Antonella Ciancio,; editing by Tim Pearce)
Article source: http://www.reuters.com/article/2012/06/27/uk-italy-fashion-menswear-idUSLNE85Q00X20120627
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- Forbes Style Director Joseph DeAcetis Talks Photo Shoots, Men’s Fashion – Women’s Wear Daily
- $50 for $100 toward men’s suits & accessories at Warehouse Suit Sale – Los Angeles Times
- Yoko Ono Sued By Brooklyn Designer Over Her Men’s Fashion Line – International Business Times
- Big Black Book: A new chapter for men’s fashion – Scotland on Sunday
- A Haute Time with Matthew Singer, Neiman Marcus’ Men’s Fashion Director this … – Haute Living
- WTF: Women’s Perspective on Men’s Fashion Trends – College Times
- Big Black Book: A new chapter for men’s fashion – Scotsman (blog)
- The Meteoric Rise of Men’s Fashion – Patheos (blog)
- Sponsored video: a retro men’s fashion look for Pringles’ latest campaign – Lucire
